Status quo of the industry - "fight with yourself to bloom again.
FROM：JINBAIWEI POST TIME：2020-01-12
Since its establishment in 2004, jinbaiwei group has gone through 15 years. In the past 15 years, from the initial stage of hard work to the period of rapid growth, through maturity, to the current period of sustainable development. It has grown from a juvenile to a modern comprehensive food processing enterprise.
In the era of social e-commerce and Internet entrepreneurship, various snack brands began to enter the market. Traditional food is deeply impacted.
After the enterprise enters the mature period, its response slows down, and its sense of connection with customers and market weakens. In order to change the current situation, the company has formulated a new strategic plan, and the transformation and upgrading of the enterprise is imperative. "Fight with yourself to bloom again."
Therefore, the company has launched a series of convenient foods, such as pure meat sausage, seafood porridge, preserved egg and lean meat porridge, porridge with shredded pork and snow vegetables, and miscellaneous grains Babao porridge with noodles, to cater to the market, enrich the product line and diversify the product layout.